Dig is a total passion project. I love gardening, I love plants, I love nature. If we can make it easier for more people to enjoy it, then we're winning.
Henry, Founder
Alex Hollingsworth, our award-winning garden designer
We know our approach isn’t the traditional way to create a beautiful garden… but Dig exists because we all learned first-hand how time-consuming and difficult creating a beautiful outdoor space can be. That’s why we’ve tried to simplify the process… without cutting corners!
Our design team is led by co-founder and award-winning garden designer Alex Hollingsworth, and all of our collections and products have been crafted to fit neatly in your space. We also work with a selected network of trusted plant growers and – because we give you all of the support and guidance you need – we help ensure that your Dig garden will, with care, flourish.
We’re committed to ensuring that the choices you make for your garden are positive ones for our planet. It’s why we are helping protect the environment by using peat-free compost, improving urban biodiversity by helping people create gardens full of horticultural variety, and providing safe habitats for pollinators and other wildlife. We believe each garden planted is a step in the right direction for our planet’s wellbeing.
Peat-free compost
to protect our environmentally vital peat-bogs
Urban biodiversity
for more gardens, more variety, more wildlife
Helping pollinators
with suitable plants and wildlife-friendly habitats
Dig was founded in 2021 by Henry, Ed, Ben and Alex. We’re four friends with varying levels of gardening expertise – from professional, to willing and enthusiastic. What unites us is a shared belief that gardening should be accessible, easy and enjoyable. We realised that many people don’t know where to begin when it comes to gardening so we created Dig to help change that, and to kickstart people’s interest; we want to help people create a beautiful outdoor space, no matter their level of knowledge. And if we can help nature and increase biodiversity while we’re at it, so much the better.
It’s our mission to help as many people get into gardening and start enjoying the many benefits that come from tending to nature, feeling the soil on your hands and the sun on your back, and creating a beautiful outdoor space that you can be proud of. Gardening is good for you and – crucially – it’s good for the planet too.
Try one of our Instant Beds or go bespoke with Dig Studio for a more personalised result.
